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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

“This foundation is what allows us to be the hub of the retailer’s point of sale, supporting the aggregation and reporting of data like a large grocery chain. billion in retail sales. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Grocer 260
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4 Ways to Thrive in a New Era of Retail Advertising

365 Retail

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277
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NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

Retail TouchPoints

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. Hungry for the next novelty, many will return to that venue only if there is something new to experience.