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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

“We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints. Previously, TikTok had only shared the availability of FBT in the U.K. ; The company also reiterated that all TikTok-protected U.S.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . The race is clearly on to get a piece of what is expected to be a $1.2 trillion pie by 2025. Pinterest Makes it Easier to Shop, and Sell.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. And this plan has worked! Nearly every time, right?

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

Now, the Camp team is reflecting on its success and implementing a plan to further improve the product discovery tool for year-round revenue creation. “We Visitors need to answer only one question to get a fair share of results, but the more “data” they share about their needs, the more targeted the list will be.

ATS 260
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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The speakers shared their frontline experiences and the strategic pivots they made to keep pace with the rapidly changing consumer expectations and market dynamics. Pricing Strategy Implementing a Minimum Advertised Price (MAP) strategy is pivotal in staying competitive within highly saturated markets.

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The use of AV technology in the retail sector and how it can be utilised during the festive season

365 Retail

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. The goal of this article is to get you up to speed on TikTok and share everything you need to know about unlocking the power of this popular platform. TikTok for business: paid advertising 101.