tag retail 
Inside Retail
SEPTEMBER 7, 2023
Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. Loyalty program.
Retail TouchPoints
SEPTEMBER 12, 2023
It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop.
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Retail TouchPoints
MARCH 11, 2022
This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Commerce has actually been part of Meta’s business for years , starting with retail brands using personalized ads to reach customers,” she said.
Inside Retail
APRIL 26, 2022
While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples.
Wiser
APRIL 3, 2023
It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. And this plan has worked! Nearly every time, right?
Wiser
OCTOBER 31, 2022
The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. What Does It Mean to Increase Your Revenue?
Retail TouchPoints
FEBRUARY 13, 2023
During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder , an interactive tool designed to help site visitors find the perfect gift for everyone — from infants to adults. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement.
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