Why Amazon challenger Temu is so addictive to shoppers
Inside Retail
SEPTEMBER 7, 2023
Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. It also works especially well with sales promotions. What are Temu’s secrets to success?
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