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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

With new applications on the horizon, AI is set to play an ever growing role in improving not only customer experience, but also store efficiency and operations. Meanwhile, other companies are using AI to provide a more personalised shopping experience for customers by analysing their browsing and checkout history.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. Digital Service (USDS). in November 2022. reads the company announcement. and managed by the U.S.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

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Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways.

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. Retailers are now exploring innovative approaches, such as biometric authentication through facial recognition, to make the shopping experience faster and more enjoyable.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.