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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It is in nobody’s interest to onboard financially delinquent customers or customers with affordability problems.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. Benefits of Using Merchant Promotions.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Twitter Lets Merchants Create In-App ‘Shops’. Twitter Shops is available now to select merchants and managed partners in the U.S.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies. Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. Retailers Will Continue Pushing Earlier Promotions ….

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What is retail media, and why is it a big opportunity now?