Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 226

Merchant Services Drop-Shipping Shipping Payment Services 226

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Drop-Shipping 218

Drop-Shipping Shipping Outdoor Customer Retention 218

Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Forecasts suggest that over the coming years Amazon is set to grab significant e-commerce market share in the Australian market. . Market products effectively to drive awareness and sales.

Fulfillment 130

Fulfillment Advertising Shipping Returns 130

Inside Retail

SEPTEMBER 7, 2023

While the manufacturers provide the product details and the products themselves, Temu handles everything else – from customs processing to international shipping. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

AUGUST 5, 2022

Media articles abound about the skyrocketing marketing dollars required to woo new consumers. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021. Take for example digital nomads who live and work from multiple places around the world.

Merchant Services 270

Merchant Services Returns Shipping Payment Services 270

Retail TouchPoints

APRIL 8, 2022

Google can afford to offer up all these services for free because its business model has always been built around advertising. Bottom line: more traffic = better results for advertisers. Merchants that are also advertisers can use this tool in tandem with Google Ads Insights for even deeper performance insights.

Merchant Services 277

Merchant Services Shopping Advertising Shipping 277

Retail TouchPoints

NOVEMBER 1, 2023

Amazon announced its own generative AI image tool last week and Meta made its suite of image tools available to all advertisers in October. AI Tools to Create and Manage Product Imagery Google is the latest in a raft of digital platforms to roll out generative AI tools to help merchants with their product imagery.

Merchant Services 243

Merchant Services Advertising Shipping Shopping 243

Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

Drop-Shipping 279

Drop-Shipping Shipping Marketing Consumer 279

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Retail TouchPoints

JULY 26, 2021

Building an online presence starts with a well-designed website supported by an effective digital marketing plan. You will need their talents when it comes to: Design Customer experience (CX) Search engine optimization (SEO) Web maintenance Customer engagement Product returns. Digital Marketing. Fulfillment and Returns.

Wholesale 278

Wholesale Payment Services Fulfillment Returns 278

Retail TouchPoints

JUNE 17, 2022

A Walmart purchase confirmation is then emailed to the customer with shipping, return and support information. We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” said William White, Chief Marketing Officer at Walmart in a statement. “No

Checkout 304

Checkout Payment Services Shipping Marketing 304

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 309

Social Commerce Shopping Advertising Marketing 309

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 267

Kiosk Outdoor Checkout Marketing 267

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Google is in a truly unique position to do this, having already cornered the market on “organizing the world’s information and making it helpful,” as Madrigal describes it.

Merchant Services 298

Merchant Services Advertising Shopping Drop-Shipping 298

Retail TouchPoints

JANUARY 5, 2023

Instead, there is an increasing focus on delivering more value for consumers, which can include other cost-reducing methods such as strategic discounts, targeted shipping offers, and rewards or cashback on purchases. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Inside Retail

MAY 16, 2022

Just as product pricing may differ from channel to channel, so does customer marketing. By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive. The most expensive advertising options are not always the most effective.

Fulfillment 130

Fulfillment Promotions Shipping Returns 130

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. According to one recent survey from ShipStation, 66% of consumers prefer contactless returns.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Indigo 9 Digital

JANUARY 11, 2023

If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2018 Casper spent $80.7

Advertising 98

Advertising Shipping Returns Fulfillment 98

Retail TouchPoints

JANUARY 3, 2023

After a certain amount of time, brands will eventually tap into their total addressable market from an acquisition side of things,” explained Chambers in an interview with Retail TouchPoints. Tip 2: Tailor marketing and advertising strategies based on customer relationship status.

Beauty and Health 267

Beauty and Health Marketing Consumer Advertising 267

Retail TouchPoints

SEPTEMBER 8, 2021

A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. grocery market. When a brand’s products are warehoused closer to the consumer, they save on shipping and logistics costs.

Merchant Services 238

Merchant Services Payment Services Fulfillment Shipping 238

Retail TouchPoints

MAY 2, 2023

Customers who start a paid Walmart Business+ membership this month will receive a $50 Walmart Business e-gift card alongside the program’s other money-saving features, which include free shipping, no order minimums, 2% rewards on orders of $250 or more and savings of 5% on eligible items set to subscription.

Grocer 246

Grocer Advertising Shipping Accounting 246

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June.

Beauty and Health 130

Beauty and Health Payment Services Advertising Shipping 130

365 Retail

FEBRUARY 10, 2023

The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon. Often these grey market sellers acquire inventory from leaks in sales channels, for instance distributors offloading excess stock.

Consumer 120

Consumer Planning Drop-Shipping Returns 120

Inside Retail

AUGUST 13, 2023

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail Next

FEBRUARY 26, 2020

These same customers also prefer to use email for marketing communications. Social media is the cool teen on the marketing block, but email is far more effective and cheaper. Another advantage of using emails instead of paper for advertising is that customer behavior is much easier to track. Email Automation.

Marketing 52

Marketing Advertising Shipping Returns 52

Retail TouchPoints

JULY 11, 2023

Inflation, production costs and the rising cost of advertising on Amazon have been hard on SMBs, so it’s definitely advantageous for Amazon to support these sellers that make up a huge portion of its sales during this key time.” Importantly, sellers must use FBA, Fulfilled by Amazon, to participate.)

Payment Services 163

Payment Services Shipping Checkout Fulfillment 163

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Inside Retail

MAY 3, 2022

Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia. ML: At that time, women were entering new roles in the workforce, so [work wear] was a niche market. He was always looking for the next thing.

Fashion 233

Fashion Shipping Wholesale Advertising 233

Retail Bound

JANUARY 25, 2023

Third-party logistics companies — that specialize in ecommerce order fulfillment — are a relatively new market in the massive $10 Trillion Logistics Industry ( source ). Historically, 3PLs were nothing more than a “middle man” — boxes would be shipped from Point A to Point B in order for retailers to keep store shelves stocked.

Shipping 52

Shipping Fulfillment Returns Customer Experience 52

Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. The spirit of innovation.

Drop-Shipping 130

Drop-Shipping Advertising Customer Experience Shipping 130

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. in 2019 as marketers made better use of their money.

ATS 194

ATS Drop-Shipping Advertising Shopping 194

Wiser

JANUARY 6, 2020

Easy returns and exchanges (18 percent). Compare these pros to reasons why Generation Z doesn’t buy: Shipping costs are too high (51 percent). Poor customer service and return policies (14 percent). To sum it up, Generation Z wants good deals, flexibility with returns, and high-quality products. Quality products.

Shipping 78

Shipping Returns Advertising Promotions 78

Indigo 9 Digital

SEPTEMBER 15, 2022

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Online pharmacy services is a large market, expected to reach $131 billion globally by 2025. “As One of the benefits is that it makes returns easier.

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

Mass Relators

JUNE 17, 2022

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” Walmart chief marketing officer William White said. “No A Walmart purchase confirmation is then emailed with shipping, return, and support information.

Payment Services 52

Payment Services Checkout Advertising Fulfillment 52

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200