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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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How to Create a One Page Marketing Plan – Use Our Free Template!

Small Biz Trends

Only 50% of small business owners have a marketing plan for their business. In this guide, you’re going to learn how to streamline your marketing efforts and increase your chances for marketing success by using a simple one-page marketing plan template. What is a One Page Marketing Plan?

Planning 136
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Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail TouchPoints

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

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20 Fantastic Marketing Ideas for Black Friday

Small Biz Trends

Are you looking for some fantastic marketing ideas to help with your Black Friday promotions? In this blog post, we will share 20 of the best marketing tips for Black Friday. So, whether you are planning a big sale or just want to get ahead of the competition, be sure to read on. What Is Black Friday Marketing?

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Amazon is all about visibility.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

In fact, the brand’s hyper-absorbent bamboo diapers are currently only available through subscription, although there are plans to revisit that decision as the company’s assortment grows. We recently launched the duo as a bundle, and we’ve had a lot of customers who immediately subscribed to the duo.”.

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A+ Ideas for Back to School Promotions

Independent Retailer

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .