Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Wiser

APRIL 29, 2024

Visibility Achieving a prominent position in search results and correct category placement on eCommerce platforms is vital for visibility and, consequently, sales. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said.

Marketing 130

Marketing Supermarket Advertising Planning 130

Inside Retail

MAY 22, 2023

During the past decade or more, the growing acceptance and use of sexual pleasure toys have led to them being stocked and marketed in more mainstream retail channels – both offline and online. The new pleasure toy range is just the beginning, we have plans to grow the whole sexual health and wellness category.”

Promotions 130

Promotions Advertising Marketing Planning 130

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

Marketing 193

Marketing Beauty and Health Sporting Goods Advertising 193

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising. and global companies.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Amazon controls the inventory, marketing and promotional strategy.

Consumer 296

Consumer Fashion Promotions Advertising 296

Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. This helps sales, but it also ensures that discounting and promotions are reduced,” he said. In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids.

Advertising 130

Advertising Fashion Consumer Promotions 130

Inside Retail

FEBRUARY 13, 2024

Investing in the right areas Looking ahead, Coulter said that aggressive marketing to increase brand familiarity and a focus on digital spend will be key to achieving Temple & Webster’s ambitious target of reaching $1 billion in annual revenue within the next three to five years. “One We have upped our digital spend.

Advertising 264

Advertising Marketing Promotions Management 264

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 237

Advertising Consumer Returns Shopping 237

Retail TouchPoints

NOVEMBER 13, 2023

One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024. RTP: How does Marlow integrate into the Brooklinen brand marketing strategy and experience?

Wholesale 243

Wholesale Advertising Consumer Promotions 243

Independent Retailer

DECEMBER 14, 2022

In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has come directly from a corporation. One of the trends that is expected to come is brands allocating more of their budgets toward influencer marketing in order to diversify advertising channels.

Marketing 52

Marketing Advertising Fashion Consumer 52

Retail TouchPoints

NOVEMBER 30, 2023

That is why PepsiCo has had to grow beyond the deep roots of these brands — and even the strong recognition of their names, logos and products — and use data intelligently to inspire marketing and product innovation. Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically?

Consumer 262

Consumer Customer Retention Marketing Advertising 262

Mass Relators

DECEMBER 20, 2021

— Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Mike Anthony

MAY 1, 2024

Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved praise.

Promotions 100

Promotions Consumer Location Shopping 100

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 198

Drop-Shipping Shipping Outdoor Customer Retention 198

Retail TouchPoints

JULY 1, 2021

The marijuana industry is currently under strict and complicated regulations regarding how and where it can advertise. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. This also varies from state to state.

Customer Retention 179

Customer Retention Advertising Consumer Marketing 179

Retail TouchPoints

MAY 16, 2022

At the Retail Innovation Conference & Expo held May 10-12 in Chicago, Rick Gomez, EVP and Chief Food & Beverage Officer at Target, revealed the critical role grocery played in this success story, as well as how the retailer plans to make it even more central to its guests’ shopping experience.

Promotions 233

Promotions Advertising Fulfillment Shopping 233

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. The shift is not just in revenue though: BFCM are impacting retail planning cycles and even possibly the magic of Christmas.

Consumer 246

Consumer Planning Advertising Shopping 246

365 Retail

SEPTEMBER 12, 2022

With pressure building to finalise plans and start generating results it can be easy for buyers to rely on the same promotions time and again for ease. Category management is key. 16 September marks the 100-day countdown to Christmas, also known as the Golden Quarter; the busiest period in the retail calendar.

Planning 72

Planning Promotions Advertising Management 72

Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume. This makes it an attractive option for businesses of all sizes.

Marketing 276

Marketing Promotions Jewelry Management 276

Retail TouchPoints

OCTOBER 7, 2022

A late 2021 Gartner survey of global marketing leaders found that 86% believe that digital commerce will be the primary sales channel within two years. Every element of the shelf, including promotions, advertising, inventory, content and competition, is active in real time. Industry analysts agree. The follow-on result?

Promotions 245

Promotions Management Advertising Shipping 245

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession.

Marketing 52

Marketing Advertising Consumer Promotions 52

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Optimizing product assortment to meet customer demands with the perfect product mix will maximize market share and profits.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Store Growers

OCTOBER 30, 2022

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

Merchant Services 58

Merchant Services Promotions Shipping Advertising 58

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What are the key factors of a successful retail media network?

Merchant Services 130

Merchant Services Promotions Advertising Consumer 130

Retail TouchPoints

NOVEMBER 16, 2022

The pressure is impacting shoppers across the economic spectrum: approximately 75% of Walmart’s market share gain in food came from households that make more than $100,000 a year, repeating a pattern seen in Q2 2022. ecommerce business, which grew 16% year-over-year, and its global advertising business, which saw more than 30% growth.

Apparel 278

Apparel Planning Advertising Consumer 278

Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. In fact, the brand’s hyper-absorbent bamboo diapers are currently only available through subscription, although there are plans to revisit that decision as the company’s assortment grows. billion in 2024.

Beauty and Health 250

Beauty and Health Marketing Consumer Advertising 250

Wiser

JULY 10, 2023

In order to keep up with the Prime Day competition and make sure their products don’t get lost in the shuffle, many companies have come up with creative ways to offer their own deals and promotions during this buying period. What Is Amazon Prime Day & How Has It Impacted the Retail Space?

Promotions 113

Promotions Home Furnishings Shopping Planning 113

Retail TouchPoints

OCTOBER 20, 2021

Getting the products out of origin destinations has been a real challenge, and it’s been very impactful in the apparel and furniture categories,” said Cochran. In some consumer categories demand skyrocketed in a very short time, with others it was a seesaw, and still others went down and didn’t come back up.

Supply Chain Management 283

Supply Chain Management Promotions Consumer Fulfillment 283

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. Your target shoppers are coming to the store, category or fixture with a purpose in mind. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. A diversion has three key characteristics.

Marketing 52

Marketing Supermarket Returns Planning 52

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Independent Retailer

SEPTEMBER 16, 2022

Instead of choosing one ad format, opt for a mixture of all the major ad formats at your disposal to see what works for your specific products and categories. It is estimated the ecommerce market will increase to $5.4 They are a powerful digital marketing tool that targets shoppers and shows them content relevant to their interests.

Promotions 76

Promotions Advertising Consumer Marketing 76