Remove Advertising Remove Markdowns Remove Marketing
article thumbnail

David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers? Meta remains the largest advertising platform for LSKD during the Black Friday Cyber Monday period, contributing to the company’s significant and sustained growth over recent years.

Markdowns 241
article thumbnail

AI in Action: How Retailers are Transforming Demand Forecasting with New Tech

Retail TouchPoints

One of the most promising is a challenge that has bedeviled merchandisers, marketers and inventory managers for decades, if not centuries demand forecasting. These mismatches also create the need for either markdowns or additional shipping costs to get the products to where they are more likely to be sold.

Markdowns 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Retail TouchPoints

The campaign will include an expansion of paid media advertising and new influencer marketing initiatives with a prioritization on social media placements to reach Gen Z crafters specifically. chains , including competitor Michaels , in announcing permanent markdowns on more than 15,000 products. “‘And’

Markdowns 288
article thumbnail

Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

Markdowns 130
article thumbnail

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. The way you phrase sales and advertisements can drive psychological triggers.

Markdowns 180
article thumbnail

Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

article thumbnail

How to Create a Seamless Relationship Between Marketing and Merchandising

Wiser

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Marketing typically owns all aspects of customer acquisition, such as driving brand awareness, customer loyalty and retention, and increasing traffic.