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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,” said Banducci.

Consumer 255
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EV charging stations: A new frontier for supercharged advertising

A1 Retail

By Henrik Hansen, Business Development Manager, EDO at Samsung Electronics Europe As electric vehicle (EV) ownership increases and as we drive towards a sustainable future, more and more vehicle charging stations are popping up across Europe. Often strategically located near shopping malls, petrol stations and retail parks.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Benefits of People Counting and In-store Visitor Analytics for Supermarkets

V Count

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

Marketing 215
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Benefits of People Counting and In-store Visitor Analytics for Supermarkets

V Count

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

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How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network

Retail TouchPoints

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. supermarket operators into one, expanding their national footprint and aggregating a treasure trove of first-party data. grocery market. grocery market.