Retail TouchPoints

MAY 15, 2024

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads.

Advertising 185

Advertising Planning Shopping Marketing 185

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. Before making any influencer considerations, think about how your influencer marketing plan will fit into your broader social media marketing strategy and create measurable goals you can report on and track.

Management 218

Management Advertising Marketing Accounting 218

Retail TouchPoints

JUNE 1, 2022

CPG brands need to recognize the challenges marketers currently face and create audience segments for seamless recession planning and activation. Justin Petty is the SVP, Media Solutions and Product Management, Media Center Of Excellence at IRI.

Advertising 220

Advertising Consumer Management Marketing 220

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 280

Advertising Inventory Management Management Consumer 280

Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” At the RICE session Lipsman pointed out that almost all of the $45 million in U.S.

Planning 242

Planning Advertising Marketing Customer Experience 242

Retail TouchPoints

AUGUST 12, 2021

One example is ad planning and testing, which can range from evaluating consumer behavior and informing creative strategy to assessing brand recall, messaging clarity, emotional response and overall effectiveness. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Wiser

JUNE 14, 2022

Compliance from stores looks like displaying, advertising for, and selling a brand’s products according to the set guidelines you have provided retailers. Changing Plans Too Often. Planograms are meant to be flexible and should change as you gather new data that may point to a more advantageous plan of action.

Management 147

Management Advertising Planning Location 147

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Try Out Alternative Data Management Solutions: The below data management solutions are custom-fit for the changing landscape.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 230

Advertising Marketing Customer Experience Management 230

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

Advertising 252

Advertising Marketing Accounting Planning 252

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 261

Planning Advertising Marketing Returns 261

Small Biz Trends

MAY 18, 2022

Events play a big role in campaigns, marketing and advertising. Possessing great skills in event planning directly impacts the performance of your campaign. There are several offerings online with event planning courses to help your business maximize the results of your campaigns. Popular Event Planning Courses.

Planning 127

Planning Management Advertising Marketing 127

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S. Google sits at the heart of the shopping ecosystem,” said Madrigal.

Merchant Services 280

Merchant Services Advertising Shopping Management 280

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 310

Marketing Advertising Target Market Consumer 310

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 268

Advertising Marketing Social Commerce Consumer 268

Inside Retail

OCTOBER 26, 2023

GlobalData MD Neil Saunders attributes to efficiencies the management implemented, such as responding to concerns of overcapacity and the reorganisation of the fulfilment network to both reduce costs and improve services for customers.

Advertising 264

Advertising Fulfillment Consumer Planning 264

Retail TouchPoints

MARCH 8, 2023

Through the combined platform, retailers will be able to manage their entire media inventory across both ecommerce and physical retail, while brands and agencies will have a platform on which they can easily discover and purchase omnichannel media from leading retailers. “As

Advertising 236

Advertising Point of Sale Management Marketing 236

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 244

Merchant Services Advertising Management Shopping 244

A1 Retail

OCTOBER 12, 2023

Media planning and buying is by Rufus. Robert Billington’s bright and bold food photography showcases the range of great quality, delicious food and meals available byAmazon.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 259

Advertising Accounting Returns Management 259

Inside Retail

FEBRUARY 20, 2022

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. IR: Can you tell me more about the long-term plans for this campaign? JW: We’ve tried to inject some playfulness and light-heartedness into our advertising.

Planning 130

Planning Advertising Outdoor Marketing 130

Retail TouchPoints

JANUARY 12, 2023

Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Amazon is all about visibility.

Fulfillment 253

Fulfillment Advertising Accounting Planning 253

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. After Pas Group merged with Brand Collective earlier this year , the brand was reorganised to sit within the same team that manages Superdry in Australia and New Zealand – under general manager Antony Hampson.

Planning 130

Planning Fashion Accessories Management 130

Retail TouchPoints

OCTOBER 6, 2023

The retailer plans to more than double the number of screens in its stores, from 320 to more than 800. Stores will be outfitted with 75-inch screens that give Sainsbury’s and brand advertisers increased flexibility to push out campaigns tailored by location, weather, events, competitions and other contextually relevant factors.

Supermarket 243

Supermarket Advertising Location Planning 243

Retail TouchPoints

FEBRUARY 14, 2024

While the search for a new CTO is underway, Simo said he does not plan to hire a new COO or Chief Architect as he looks to also streamline the company’s management team. “We So, we had already managed headcount pretty tightly.

Advertising 147

Advertising Management Planning Shopping 147

A1 Retail

AUGUST 26, 2021

Following the recent success of its first television advertising campaign in five years, cookware, and kitchenware brand ProCook is set to unveil the next instalment of its culinary sequence, aiming to raise brand awareness among both seasoned cooks and enthusiastic beginners.

Advertising 59

Advertising Management Planning Marketing 59

Retail TouchPoints

MAY 13, 2024

The Upside of a Queue Let’s start with the positives: A queue acts as free advertising for the popularity of your product or service. Anticipating and Managing Queues The key to a successful queue lies in planning. But Dishoom always has queues, so can easily plan for them. Your queues may be more varied.

Boutique 201

Boutique Planning Advertising Customer Experience 201

Retail TouchPoints

SEPTEMBER 26, 2023

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. He also became the AI-based selling coach for 3P sellers.

Advertising 250

Advertising Fulfillment Shipping Returns 250

Independent Retailer

DECEMBER 23, 2022

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Offer Promotions & Product Markdowns.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Inside Retail

JULY 17, 2023

Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year. SS: We’re not.

Advertising 245

Advertising Marketing Planning Management 245

Retail TouchPoints

MARCH 24, 2022

Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities. Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America.

Grocer 262

Grocer Fulfillment Advertising Marketing 262

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. And it’s never too early to start planning for Q4 2024. from 2022 to $222.1 billion, an ecommerce record.

Marketing 253

Marketing Marketing Spend Advertising Management 253

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Managing Bottom-Line Expectations, a Balancing Act for CMOs It’s no secret that CMOs are often in a challenging spot internally as well. months – or 3.3 What is going wrong?

ATS 212

ATS Department Stores Marketing Advertising 212

Retail TouchPoints

JANUARY 31, 2024

News of the wind-down first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale.

Fulfillment 209

Fulfillment Apparel Advertising Fashion 209

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 249

Advertising Promotions Consumer Customer Experience 249

365 Retail

SEPTEMBER 12, 2022

With pressure building to finalise plans and start generating results it can be easy for buyers to rely on the same promotions time and again for ease. Category management is key. 16 September marks the 100-day countdown to Christmas, also known as the Golden Quarter; the busiest period in the retail calendar.

Planning 70

Planning Promotions Advertising Management 70