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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. And it’s never too early to start planning for Q4 2024. from 2022 to $222.1

Marketing 239
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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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How to manage the inflationary tiger

Mass Relators

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 246
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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Four: Implement live shopping experiences.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail. “A Potential impact on the supply chain.

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Exclusive Q&A: Cashierless Grocery Requires a ‘Very Human Response to the Customer’

Retail TouchPoints

Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. We have corporate stores and our own corporate staff that have to go in and replenish and manage the store. Building a Smart, Secure Store Experience.