Remove Advertising Remove Location Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, design teams are thinking about how the ongoing rise and evolution of retail media will impact key areas of the store.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

How will you transport the units and control their placement in retail locations? For that matter, expanding into retail locations that are out of the way or in less desirable locations should be avoided. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising.

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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

looked for a partner when it opened its first physical location in May. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. “We We’ve always wanted to test out a retail location. The location was in a city where Collars & Co.

Location 237
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Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Retail TouchPoints

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Recent advances in machine learning and AI are enabling brands to gain deeper insight into the visual preferences of consumer audiences.

Consumer 305
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Macy’s Goes to Court to Block Amazon Billboard

VMS

New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month.