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Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

Retail TouchPoints

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. These physical kiosks operate by allowing shoppers to scan their loyalty cards or enter their phone numbers to access personalized offers and digital coupons.

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How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

Retail TouchPoints

Described by the company as a “traveler media network,” United says that Kinective is the “the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.” Digital Advertising Sales at TelevisaUnivision, at the event.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Depending on the size of the store, incorporating features such as augmented reality, beacon technology and terminals or customer kiosks can be valuable. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners. As a result, they’re improving business capabilities and simultaneously forging new potential revenue streams. Follow The Leaders.