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Instacart Smart Carts to Roll into 5 Independent Grocery Chains’ Aisles

Retail TouchPoints

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

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How Retailers Can Protect Margins and Customer Trust with Dynamic Pricing

Retail TouchPoints

Signage and in-store communication play a big role here, as do advertisements and online messaging. Many grocers in Europe, where this is more common, roll out dynamic pricing gradually, starting with foundational tools like electronic shelf labels (ESLs). with most grocers using them in limited regions or stores.

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Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Retail TouchPoints

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. Grocers can offer high-conversion, personalized ad placements to CPGs.

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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. As such, traditional grocers are losing market share. Grocerys Outdated M.O. But thats changing.

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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

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Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020. Target’s Same-Day Options Surge. growth experienced in Q2 2020.

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