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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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Overcoming the challenges of deliveries and returns

A1 Retail

Jess Morris, Head European Marketplace Manager at B-Stock , comments on how the retail industry can overcome the challenges of modern-day deliveries and returns to keep customers happy and retailers from losing out. They expect fast shipping, flexible delivery options, and hassle-free returns.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Don’t oversell products if you don’t have the supply to fulfill orders. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies.

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Prepare to win with Amazon

Inside Retail

Is your fulfilment process improving the customer experience or not? Fulfil customer expectations with fast, efficient delivery. Your brand is responsible for advertising, promotions and shipping products to Amazon, while they control the pricing and inventory. Fulfil Amazon buyers’ growing expectations.

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

You will need their talents when it comes to: Design Customer experience (CX) Search engine optimization (SEO) Web maintenance Customer engagement Product returns. From paid online advertising to email campaigns, digital marketing is a sophisticated, rapidly changing area of expertise that most wholesale brands have only observed from afar.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.