Advertising Fulfillment Marketing Outdoor 
Inside Retail
OCTOBER 12, 2022
Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. If there’s one brand many marketers could stand to learn a lesson from, it’s Oatly.
Retail TouchPoints
JULY 28, 2021
The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. The retail sector is at a pivotal moment in adapting to the changed market conditions and consumer preferences. We shaped our cities to accommodate cars.
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Retail TouchPoints
MARCH 11, 2021
While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts.
Retail TouchPoints
AUGUST 22, 2022
And because we’re marketing to a different consumer, we open up our customers to their brands. The brands are able to drive sales, move the [off-price] inventory and introduce [those customers] into full-price because [we enable] the brand to market to them directly. The Goal: Disrupt the Online Value Shopping Market.
Retail TouchPoints
AUGUST 15, 2022
Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .
365 Retail
APRIL 4, 2024
Exhibiting at booth #6E18, Pricer will present its latest shelf-edge automation and communication solutions that serve the rapidly growing smart retail market, with new applications for Grocery, Fashion and DIY retail as well as Retail Media Networks (RMNs). The roll out is expected to be finalised by May 2024.
Retail TouchPoints
FEBRUARY 14, 2023
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.
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