Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration
Retail TouchPoints
MARCH 11, 2021
While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts.
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