Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3

Advertising 264

Advertising Drop-Shipping Fulfillment Shipping 264

Retail TouchPoints

DECEMBER 6, 2024

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

JANUARY 31, 2024

Zulily Group has engaged the advisory firm Gordon Brothers to sell off more than $85 million of inventory and the assets of its two fulfillment centers following the online retailer’s decision late last year to shut down. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale.

Fulfillment 260

Fulfillment Apparel Advertising Fashion 260

Retail TouchPoints

JANUARY 10, 2025

And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

MAY 1, 2025

Wynshop will initially operate as a wholly owned subsidiary of Instacart, and over time Instacart expects to expand more of its enterprise technology solutions to Wynshops clients, including its ecommerce, advertising, fulfillment and in-store solutions.

Fulfillment 173

Fulfillment Advertising Shopping Store Operations 173

Retail TouchPoints

AUGUST 21, 2020

Teams in these cities will support various businesses across the company, including Alexa, Amazon Advertising, Amazon Fashion, Amazon Fresh, Amazon Web Services (AWS) and OpsTech. 11 Fulfillment And Delivery Centers To Open In Metro Phoenix. Amazon plans to invest $1.4

Fulfillment 205

Fulfillment Shipping Advertising Planning 205

Retail TouchPoints

MARCH 24, 2022

Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities.

Fulfillment 278

Fulfillment Grocer Advertising Marketing 278

Retail TouchPoints

DECEMBER 9, 2024

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. For brands, the challenge is not just about demand fulfillment; it’s about demand generation.

Consumer 277

Consumer Drop-Shipping Fulfillment Shipping 277

Retail TouchPoints

JANUARY 12, 2023

Retailers will now be able to plug into Walmart Commerce Technologies’ Store Assist local fulfillment services and the Walmart GoLocal delivery solution through the Salesforce AppExchange. The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores.”.

Merchant Services 311

Merchant Services Fulfillment Checkout Advertising 311

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there.

Checkout 273

Checkout Advertising Consumer Shopping 273

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

MARCH 11, 2025

At the same time, make sure to keep in mind your campaign budget, prizing regulations and prize fulfillment. There are many different ways you can advertise your promotion. This is the fun part, so dont be afraid to get creative! After all, you need to get the word out so people know to participate.

Promotions 246

Promotions Fulfillment Consumer Advertising 246

Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. Provide Creative and Additive Value in Advertising As consumers become increasingly adept at tuning out traditional advertising, brands must shift their focus from mere product promotion to providing genuine value. The future of retail is being rewritten every day.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. That’s why advertising has not fundamentally changed. the consumer. the consumer. Effective Personalization Is Within Reach.

Advertising 165

Advertising Consumer Fulfillment Management 165

Retail TouchPoints

SEPTEMBER 7, 2023

Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Create an effective ecommerce platform 2.

Fulfillment 312

Fulfillment Advertising Customer Experience ATS 312

Inside Retail

APRIL 22, 2021

Fulfilment of the future. These and other trends are pushing many retailers to innovate on the fulfilment front. Some are leveraging physical stores to fulfil more e-commerce orders, while others are using the dark store model to turn low-traffic locations into high-volume fulfilment hubs.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

AUGUST 13, 2021

That led to this huge move toward making sure that people could get their fulfillment story and their operation story in line, where historically they were running their operations and their Amazon business very separately from their dot.com business. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Retail TouchPoints

AUGUST 18, 2021

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. Sam’s Club comparable sales increased 7.7% , while ecommerce sales grew 27% YoY.

Grocer 290

Grocer Advertising Fulfillment Shopping 290

Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

Advertising 264

Advertising Fulfillment Location Consumer 264

Inside Retail

MARCH 5, 2025

Rising acquisition costs will intensify the focus on checkout conversion As digital advertising costs soar, driven by aggressive bidding from global competitors like Shein and Temu, retailers must extract more value from each website visit. Conversion rates are critical. This is a key focus for retailers like Intersport.

Fulfillment 130

Fulfillment Shipping Customer Retention Inventory Management 130

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Aldi uses the same technology to help employees more quickly fulfill curbside pickup orders. grocers are valued at $8.5 Here in the U.S.,

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail TouchPoints

SEPTEMBER 18, 2023

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

Payment Services 321

Payment Services Shipping Fulfillment Finance 321

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Prediction 2: Diversification of fulfillment services will be key to omnichannel success. The store has become a central hub for omnichannel fulfillment.

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

AUGUST 6, 2024

Amazon’s vast marketplace, combined with its rapid fulfillment and Prime business, effectively calcified its position. Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. driven by Chinese competitors. in Sept 2022.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Modern fulfilment methods Alternative, or modern-day, fulfilment options are on the rise for retailers, on the basis of cost and convenience.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 30, 2020

Any item advertised as a “Black Friday deal” can be bought for the lowest price, whether that’s in a physical store or on Target.com, regardless of where the shopper actually makes the purchase. Additionally, Black Friday sales will be subject to an extended price match guarantee.

Promotions 299

Promotions Fulfillment Advertising Planning 299

Retail TouchPoints

JANUARY 12, 2023

Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon.

Fulfillment 278

Fulfillment Advertising Accounting Planning 278

Retail TouchPoints

JULY 26, 2021

From paid online advertising to email campaigns, digital marketing is a sophisticated, rapidly changing area of expertise that most wholesale brands have only observed from afar. A tech stack is the ecosystem of hardware and software platforms needed to manage the DTC order fulfillment process from end to end. Fulfillment and Returns.

Wholesale 279

Wholesale Payment Services Fulfillment Returns 279

Retail TouchPoints

SEPTEMBER 26, 2023

Don’t oversell products if you don’t have the supply to fulfill orders. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos.

Advertising 264

Advertising Fulfillment Shipping Returns 264

Inside Retail

SEPTEMBER 27, 2022

“It’s really easy to optimise online marketing for conversion, but when most of your new customers are coming in store it requires a lot more internal discussion and bravery around not being so focused on getting an immediate return on investment on your advertising.”. Customers’ channel hopping is based on need.

Payment Services 320

Payment Services Fulfillment Advertising Inventory Management 320

Retail TouchPoints

MAY 4, 2023

After spending years building out a “port to porch” fulfillment network, Shopify is now offloading it to Flexport, where “making the global supply chains efficient and software addressable” is the “main quest,” according to Lütke’s letter. The transition will be led by Deliverr Co-founder and CEO Harish Abbott.

Fulfillment 264

Fulfillment Advertising Planning Shopping 264

Inside Retail

OCTOBER 26, 2023

GlobalData MD Neil Saunders attributes to efficiencies the management implemented, such as responding to concerns of overcapacity and the reorganisation of the fulfilment network to both reduce costs and improve services for customers. Its cloud service AWS reported an increase in sales of 12 per cent to $23.1

Advertising 264

Advertising Fulfillment Consumer Planning 264

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 312

Payment Services Advertising Customer Experience Consumer 312