Retail Bound
JUNE 27, 2023
Next, defining a target market and customer segmentation plays a pivotal role by informing how you can differentiate your product from other product manufacturers in the marketplace. Your marketing and advertising strategy should communicate this USP effectively across various channels suitable for your audience.
Retail TouchPoints
APRIL 13, 2021
The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.
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Wiser
AUGUST 21, 2023
Product Marketing & Promotions: The Goals New product marketing presents a unique set of challenges and opportunities when it comes to promotions, with the primary goal being to create awareness and stimulate interest among potential customers.
Rangeme
JULY 24, 2023
In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.
A1 Retail
OCTOBER 11, 2021
Loyalty scheme, backed up by targeted marketing across 11,500 branches, sees Post Office challenge the highly competitive parcel market during the peak trading of Christmas. Post Office launches first ever loyalty scheme for users of its free, fast-track Drop & Go parcel service. How the loyalty scheme works.
Small Biz Trends
OCTOBER 21, 2021
Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Identify Your Target Market. Research Your Target Market. Create a Niche Marketing Plan.
Wiser
DECEMBER 22, 2020
Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience. Understand the Risks.
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