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What is a Niche Market?

Small Biz Trends

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Identify Your Target Market. Research Your Target Market. Create a Niche Marketing Plan.

Marketing 139
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Streamlining the purchasing process and creating an environment where those who are seeking to steer away from crowds – or those who find BOPIS a more convenient option – is one of the retail trends that is here to stay. To provide an exceptional customer experience, retailers must protect their customer data.

Consumer 104