Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results
Retail TouchPoints
NOVEMBER 10, 2023
As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit.
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