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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maintaining a cost-efficient marketing toolkit. What’s Next?

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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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The Money Quarter – how online retailers can win

365 Retail

Q4 can be a busy and fast-paced time so without the right finance management, it’s easy to fall through the retail cracks. 4 – Marketing. Test out new tactics and create an impactful advertising and marketing strategy to help boost your sales. . Once you hit those goals, you can hit the big bucks.

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The role of in-store media channels for omnichannel shopper engagement

Inside Retail

Omnichannel shoppers can be defined as those who use a combination of offline and online channels throughout their shopper journey, from initial purchase consideration to the checkout. . The marketer’s role is to develop a sales and marketing strategy to influence shoppers on their path to purchase along this omnichannel labyrinth.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog. PVH x RetailNext and MarketDial PVH Corp. “Sam the Sommelier” awaits in the Chevron wine aisle.

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2024 Industry Trend Guide

Storis

Our survey found that furniture retailers are enthusiastic about many applications of AI led by those that will increase marketing efficiency and reduce bottom-line costs. More than 50% of those surveyed plan or use Generative AI for designing digital ads, writing content, and personalizing marketing.