Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. Retail has one of the highest employee turnover rates in the job industry, and continuously having to train and retrain new staff can leave a wide margin for error. 4: Build and Maintain Employee Engagement.

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Retail TouchPoints

JUNE 27, 2022

The takeaway here is clear: consumers trust a human recommendation from someone they respect and are less inclined to be convinced by a generic advertisement that shows up in their feed. Employees are not recommending for the masses, they are helping consumers with their specific needs. Workers want to feel valued by their employer.

Advertising 289

Advertising Employee Engagement Consumer Marketing 289

Inside Retail

JANUARY 26, 2023

Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Onboarding starts with the job offer When you find great people, make sure both their head and heart are engaged.

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130

Hyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Reality: There is seldom a gap between what is digital advertising and offline sales. . Companies build high customer expectations through innovative advertising and word-of-mouth.

Customer Experience 82

Customer Experience Employee Engagement Advertising Consumer 82

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

I Vend

DECEMBER 13, 2022

Increase employee engagement by 20-30%. Digital pass software sends information directly to the customer’s mobile device, complementing in-store information and other forms of advertising campaigns, such as social media, tv and radio. Increase customer satisfaction by up to 20%. Increase sales conversion by 10-15%.

Promotions 95

Promotions Employee Engagement Checkout Returns 95