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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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5 Tips for Creating an Effective Retail Strategy

Wiser

This can be done in many ways, including both paid and organically generated marketing advertisements. Customer preferences rarely stay static for long and ensuring that you are up-to-date with trends and consumer demand can be essential to success. On top of this, a lot of time and effort goes into replacing employees.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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Guest Post: Customer Experience: Expectation vs. Reality

Hyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Consumers today expect speedier access to services than ever before. Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. .

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How to Influence the Customer Path to Purchase

Wiser

The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Or, they come across an advertisement for a vacuum that specifically mentions pet hair. Employee Engagement. Consideration. Online Purchases.

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Promotions – a holiday gift for shopper and retailer

I Vend

Shopping activity is up, and consumers are buying goods they wouldn’t normally purchase during the rest of the year. Increase employee engagement by 20-30%. They also deliver rapid results, complementing longer term brand building strategies. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.