Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 218

Advertising Store Operations Merchant Services Wholesale 218

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. Your business can lose favor with shoppers because of things like product quality, negatively perceived brand image, or impersonal/cold marketing. Employee Turnover. 1: Identify Your Target Market.

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Retail TouchPoints

JUNE 27, 2022

As digital marketing trends evolve, leading retailers and brands are rethinking the meaning of “influencer” and reallocating budgets to harness the influence of their most valuable brand ambassadors. Challenges of Digital Marketing. For every $92 spent on marketing, only $1 is converted to a sale.

Advertising 243

Advertising Employee Engagement Consumer Marketing 243

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 184

Drop-Shipping Shipping Outdoor Customer Retention 184

Inside Retail

JANUARY 26, 2023

Recruiting is marketing Recruitment is the fastest and most impactful way to change culture. Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this?

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130

Hyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Marketing teams should be experimenting with new tactics and not merely offering discounts every month. . Know where your customers engage with your business online. .

Customer Experience 84

Customer Experience Employee Engagement Advertising Consumer 84

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. Increase employee engagement by 20-30%. They increase sales, build loyalty, and delight customers. They also deliver rapid results, complementing longer term brand building strategies.

Promotions 95

Promotions Employee Engagement Checkout Returns 95