Retail TouchPoints

FEBRUARY 17, 2023

Lesson 4 Brand and performance marketing should be intertwined: In times of economic uncertainty, marketing and advertising budgets are typically the first to be cut — especially brand marketing, which has a reputation of being hard to quantify and connect to financial outcomes. One truly can’t exist without the other,” she said.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 250

Shipping Clienteling Returns Shopping 250

Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 264

Merchant Services Advertising Apparel Planning 264

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 269

Merchant Services Checkout ATS Fulfillment 269

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 280

Advertising Social Commerce Consumer Marketing 280

Retail TouchPoints

NOVEMBER 18, 2021

“AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof?

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

Payment Services 150

Payment Services Promotions Shipping Planning 150

Retail TouchPoints

NOVEMBER 11, 2021

Easton Town Center CEO Jennifer Peterson of Steiner + Associates will discuss the innovative solutions they’ve implemented throughout the customer journey, such as centralized pickup and return locations and using AR to improve brand and product discovery. Join the discussion on Nov. 17 from 3 to 3:30 p.m.

Merchant Services 318

Merchant Services Payment Services Consumer Beauty and Health 318

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. Scot: [14:26] Right.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

JULY 2, 2021

One of those is a desire for more meaningful, purposeful experiences. Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. THEME 3: Changing Corporate Culture.

Merchant Services 184

Merchant Services Customer Experience Marketing Consumer 184

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. Yes Shopify is acquired No An innovation in e-commerce powered by ai (gpt4) surprises us by how fast it’s adopted and how cool it is. E-com returns 10-15% growth rates.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52