Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 116

Advertising Grocer Payment Services Consumer 116

Inside Retail

JUNE 3, 2021

For brands that have already been focused on enhancing the customer journey, the last year has accelerated the path to digital transformation. Powering customer engagement on the day of service has required many virtual meetings to help strategise workflows that make sense for each client. . Click and Collect no longer nice to have.

Customer Experience 147

Customer Experience Checkout Location Fulfillment 147

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 223

Advertising Customer Experience Management Consumer 223

Retail TouchPoints

FEBRUARY 13, 2024

Amazon and other retailers are relying more and more on these kinds of algorithms that use AI to interpret data from consumers’ spending habits, along with cash flow and profit maximization inputs, to better manage inventory and help determine what items are front and center when consumers hop online to shop.

Consumer 271

Consumer Advertising Management Marketing 271

Wiser

SEPTEMBER 6, 2023

It is not just about selling a product or service, but about delivering an experience that leaves the customer feeling valued, satisfied, and ready to tell their friends and family about the experience. However, managing customer satisfaction is no easy task.

Management 147

Management Returns Customer Experience Advertising 147

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers.

Advertising 271

Advertising Consumer Marketing Management 271

Hyken

SEPTEMBER 10, 2021

Customers want their concerns resolved swiftly, without having to wait in line or being handed from one executive to another. . A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. .

Customer Experience 83

Customer Experience Employee Engagement Advertising Consumer 83

Hyken

AUGUST 27, 2021

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent.

Customer Experience 129

Customer Experience Technical Support Finance Management 129

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Advertising Consumer Retail Marketing 72

Small Biz Trends

DECEMBER 5, 2022

Online reputation management is crucial for businesses. It only takes a few negative reviews or comments to ruin your online reputation and cause customers to go elsewhere. That’s why it’s so important to have a solid online reputation management strategy in place. What is Online Reputation Management?

Management 126

Management Advertising Marketing Customer Experience 126

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 226

Advertising Marketing Customer Experience Management 226

A1 Retail

SEPTEMBER 20, 2023

By Henrik Hansen, Business Development Manager, EDO at Samsung Electronics Europe As electric vehicle (EV) ownership increases and as we drive towards a sustainable future, more and more vehicle charging stations are popping up across Europe. Often strategically located near shopping malls, petrol stations and retail parks.

Advertising 59

Advertising Outdoor Promotions Supermarket 59

365 Retail

MARCH 13, 2023

The company acknowledges that its retailers value time, so the introduction of the WhatsApp Business API solution is both secure and efficient, while also being a familiar tool for many of its customers. In just the first two weeks, several thousand customers had already opted in to the service. More than 99.5%

Customer Experience 72

Customer Experience Wholesale Advertising Promotions 72

Retail TouchPoints

MAY 29, 2024

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store.

Merchant Services 200

Merchant Services Kiosk Point of Sale Department Stores 200

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. Back when Amazon was the biggest threat, Google tackled the problem by putting its energy into the shopping experience. New AI Overviews results page.

Merchant Services 251

Merchant Services Advertising Consumer Marketing 251

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 279

Payment Services Advertising Customer Experience Consumer 279

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 215

Advertising Planning Shopping Marketing 215

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S. Google sits at the heart of the shopping ecosystem,” said Madrigal.

Merchant Services 276

Merchant Services Advertising Shopping Management 276

Retail TouchPoints

JANUARY 15, 2024

Among the current top use cases for AI in retail are: Store analytics and insights; Personalized customer recommendations; Adaptive advertising, promotions and pricing; Stockout and inventory management; and Conversational AI. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 298

Loss Prevention Planning Customer Experience Inventory Management 298

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 306

Marketing Advertising Target Market Consumer 306

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Customer Experience 313

Customer Experience Supply Chain Management Promotions Advertising 313

Retail TouchPoints

APRIL 9, 2024

As early as late summer, Best Buy customers in the U.S. will be able to connect with a gen AI-powered virtual assistant for help with tasks like troubleshooting product issues , rescheduling or combining order deliveries , managing software , Geek Squad subscriptions and My Best Buy memberships.

Customer Experience 261

Customer Experience Advertising Management ATS 261

Independent Retailer

JULY 29, 2021

Many consumers got comfortable with online shopping during the pandemic, engaging with brands and other shoppers in a virtual sense, but nothing beats the authenticity of in-store experiences. The post Perfecting Customer Experience for Post-Pandemic Retail appeared first on Independent Retailer.

Customer Experience 92

Customer Experience Shipping Consumer Shopping 92

V Count

APRIL 1, 2021

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. This is where Demographic Analysis comes in handy.

Customer Experience 91

Customer Experience Checkout Store Layout Advertising 91

Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. She hopes AI will lead to more conversations between retailers and customers – and a higher average order value. “In How can we personalise better?

Advertising 290

Advertising Inventory Management Customer Experience Marketing 290

Retail TouchPoints

FEBRUARY 29, 2024

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard.

Beauty and Health 227

Beauty and Health Advertising Marketing Management 227

Retail TouchPoints

DECEMBER 16, 2022

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.

Merchant Services 283

Merchant Services Advertising Customer Experience Shipping 283

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. This approach makes managing multiple campaigns easier and less complex as we scale.”

Advertising 265

Advertising Grocer Marketing Consumer 265

Retail TouchPoints

SEPTEMBER 29, 2023

One of the best courses I took back in college (I won’t say how long ago that was, but it was before smartphones and even faxes, so you do the math) was on labor history: unions, strikes, the Industrial Workers of the World or IWW (management at the time said the initials stood for “I Won’t Work”).

Advertising 258

Advertising Fulfillment Customer Experience Marketing 258

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 245

Advertising Promotions Consumer Customer Experience 245

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers.

Merchant Services 211

Merchant Services Advertising Customer Experience Marketing 211

Retail TouchPoints

MAY 21, 2024

This depth and breadth of insights available through network analytics make it an indispensable tool for retailers aiming to optimize their operations, enhance the customer experience and drive strategic growth in today’s competitive retail environment.

Inventory Management 231

Inventory Management Payment Services Store Layout Promotions 231

Retail TouchPoints

FEBRUARY 27, 2024

“Goose Media Network elevates convenience by delivering offers to customers right where they shop and allows us to build new connections with our customers and partners’ brands,” said Melissa Seabright, Advertising Manager for Wawa in a statement.

Advertising 224

Advertising Management Shopping Customer Experience 224

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 247

Advertising Promotions Management Marketing 247

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 240

Merchant Services Advertising Management Shopping 240

Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Actionable data can also help retailers with inventory management across all locations. Actionable data can also help retailers with inventory management across all locations. distribution strategy.

Advertising 218

Advertising Sporting Goods Returns Inventory Management 218