Remove Advertising Remove Customer Experience Remove Fashion
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How Airi Sutherland went from fashion sales to e-commerce powerhouse

Inside Retail

At the time, Glassons, like many fashion retailers, had a very lean team. After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset. Plus, she missed working in fashion retail, an industry she has always loved.

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Inside Ebay’s Push to Become a ‘Fashion Destination’

Retail TouchPoints

There was a time when Ebay was effectively the only game in town for online resale, but the platform faces lots of competition today particularly in fashion, where newer competitors such as ThredUp, Poshmark and Rebag are rapidly gaining ground. Its how we evolve our marketplace into a true fashion destination.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

A retail media network is an advertising network owned by a retailer that enables marketers to purchase advertising across all of the digital assets owned by the retailer. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

With these new experiences, Pinterest said it hopes to “bridge the gap between digital window shopping and real-world transactions” by helping users find the perfect gift, create personalized shoppable wish lists, and share and shop their gift ideas all in one place.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue. That’s why establishing a brand presence well in advance is crucial.

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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

Still, customers expect value. In times of economic uncertainty, customer spending habits shift, with discretionary categories like fashion, home goods and supplements already seeing declines in purchase frequency and average order value.