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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 278
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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

But there are rules and there are specific ways to get products seen by consumers. For many retailers, success selling on Amazon simply lies in following a set of best practices. Amazon is all about visibility. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon.

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Streamlining Price Checks in Your Brick-and-Mortar Store

Wiser

Retail price checks, an essential aspect of retail, involve monitoring and updating the prices of goods within a store. In the pursuit of competitive pricing and high customer satisfaction, these checks must be accurate, efficient, and consistent across all locations.

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How Consumers Compare Prices to Make Purchase Decisions

Wiser

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions.

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The Top 4 Reasons Why Retailers Should Care About MAP Monitoring

Wiser

Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. The role of SMS.

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What is a Unilateral Pricing Policy?

Wiser

UPPs give manufacturers a means of controlling the retail price of their products without a violation of antitrust law for possible anti-competitive behavior. Let’s look at how UPPs came about, how online retail impacted the need for UPPs, and the differences between this policy and a minimum advertised price policy.