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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

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22 Small Business Ideas for Men in 2022

Small Biz Trends

This is a great opportunity for men who are handy and enjoy working outdoors. You can start this business by advertising your services online or through word-of-mouth. Corn roasting is a great low-cost business idea for men who enjoy working outdoors. Have a solid marketing strategy. Pressure Washing Business.

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