Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Just how can they do that? Reach Your Customers Through Digital Channels.

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Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving technology to make ads more personal and relevant to the consumer. Everything is done online, mostly from the same devices, and the same location, our homes. the consumer.

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Retail Wire

MARCH 23, 2022

Rising costs associated with digital advertising and the need to find more consumer touchpoints are leading direct-to-consumer brands to open physical locations. DTC brands opening stores quickly find out, however, that running a retail location is distinctly different than operating online.

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Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

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Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

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Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

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Retail TouchPoints

MAY 3, 2024

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

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Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Payment Services Consumer Customer Retention Marketing 223

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Four key trends stand out as high-growth opportunities for online retailers.

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Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Proprietary data and actionable insights that can be gleaned from a retailer’s direct relationships with consumers will hold the most importance.

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A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

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Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

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Small Biz Trends

NOVEMBER 13, 2022

However, there are many factors to consider when deciding on a second location for your brick-and-mortar store. “Everyone knows the importance of location from a customer perspective, and you should make sure that it’s a good match (foot traffic, demographics, competition, price per square foot).

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Retail TouchPoints

FEBRUARY 14, 2024

You don’t have to be a company that’s inside of Simon locations to be on our site; we do actually have some DTC brands. Grover: Part of why I was so excited to come here and still believe it’s such a great opportunity is we have so many locations close to the consumer. RTP: What’s your ultimate vision for SPO?

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Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. To be clear, CTV is hugely valuable and important to modern brands.

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Retail TouchPoints

NOVEMBER 15, 2022

history, with 40 state attorneys general regarding allegations that it misled users into thinking they had location tracking turned off while still collecting their information. Under the terms of the settlement, Google will make its location tracking disclosures clearer beginning in 2023. Google has agreed to a $391.5

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Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. What will change, though, are the experiences that many consumers will expect, and the role that technology and data will play to support fluid, tech-agnostic experiences in the store and beyond. .

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Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

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A1 Retail

JUNE 27, 2022

Northern Ireland’s designer outlet has joined forces with local art legend, Keith Drury for its latest advertising campaign. Keith created a bespoke landscape on behalf of The Boulevard which will act as the static base from which all of its seasonal campaigns will be built upon.

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Wiser

JULY 23, 2021

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? The first step toward better understanding your consumer is to identify your buyer personas. Understanding the Consumer. By extrapolating this data, you can have a consumer profile that fits some business needs.

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Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. You can consume a video on social media, or ask your favorite influencer a question live, and be able to press a button to buy it instantly.”

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Retail TouchPoints

APRIL 14, 2022

As consumers, enterprises and governments evolve to a privacy-first mindset, the retailers and brands that allow the consumer to dictate how, when and what they are marketed will develop a stronger, trust-based relationship that will be far more beneficial for all parties. Beginning with iOS 14.5,

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Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Retail TouchPoints

MARCH 1, 2023

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for an afternoon sugar rush, or the opportunity to be a part of a bigger game like the lottery? Consumers are even purchasing lottery tickets whose proceeds go to social causes. Patrick’s Day. Within the U.S.,

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Retail TouchPoints

APRIL 19, 2022

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors.

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Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world.

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Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.

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Retail TouchPoints

OCTOBER 26, 2023

Claire’s growing presence in partner stores sits alongside its 2,750 owned stores worldwide, which include a store expansion in Europe and a next-gen Parisian location that showcases its partnership with fashion designer Nicola Formichetti and V Magazine.

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Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Retail TouchPoints

AUGUST 3, 2023

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

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Retail TouchPoints

NOVEMBER 1, 2023

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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