Advertising Consumer Cross Merchandising Location 
Wiser
OCTOBER 2, 2020
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
Wiser
SEPTEMBER 12, 2022
In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases.
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Wiser
MAY 14, 2020
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Most brands and retailers have some degree of visual merchandising already.
Retail Adventures
AUGUST 16, 2022
Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. Place carts and baskets in key locations throughout the sales floor, not just near the door. Load your Speed Bump displays with gift ideas and pre-wrapped gifts, and cross-merchandise whenever you can.
Retail Adventures
OCTOBER 22, 2020
Even though Amazon kicked off Holiday 2020 in mid-October and Walmart and Target followed suit, Black Friday is still important to consumers. Place carts and baskets in key locations throughout the sales floor, not just near the door. Spinner racks located near the cash wrap work, too. Add a sign recommending gift cards.
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