Stimulating Impulse Purchases When the Thrill is Gone
Retail TouchPoints
AUGUST 28, 2023
Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. With inflation easing, brands also can target consumers with shoppable content on mobile apps that address responsible indulging — one-click shoppable content that acts just like that gum in the checkout aisle.
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