Stimulating Impulse Purchases When the Thrill is Gone
Retail TouchPoints
AUGUST 28, 2023
Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. In fact, the recent economic strains brought on by inflation and record-high product prices have consumers looking less at those mouth-watering displays and shopping more heads down, focusing only on what they need.
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