Remove Advertising Remove Checkout Remove Planning Remove Promotions
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Promotions – a holiday gift for shopper and retailer

I Vend

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions. Previously, TikTok had only shared the availability of FBT in the U.K. ; user data is stored in the U.S.

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Analysing the role of artificial intelligence in retail

Retail Focus

“Shopper behaviour analytics not only provide retailers with the ability to deliver personalised promotions to shoppers but can also use dynamic pricing or real time promotions to increase consumer spend on these days,” Overgaard said. “AI-powered analytics goes beyond online retail.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. And this plan has worked!

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Successful experimentation can double your signups and boost online margins

Inside Retail

They collect all this data, and then they see that their checkout rate is very low, but they don’t know what to do about it because the data tells you where the problems potentially are – but not what the potential solution can be. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

On the ground, I can report that there are challenges facing UK and European retailers that savvy Australian retailers can learn from to plan ahead. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions.