Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
Retail TouchPoints
APRIL 27, 2023
A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. with other markets to potentially follow depending on the results. Beginning on June 5, 2023, onboarding of any new Shops in the U.S. The change will first be tested in the U.S.,
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