Remove Advertising Remove Checkout Remove Customer Experience Remove Returns
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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Over time, that’s seen the return on investment come down significantly.

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Why many retailers are failing to deliver an excellent customer experience

Inside Retail

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. link] That means making your website navigation as easy as possible, and the checkout as simple as possible.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. of online purchases were returned — up from 18.1%

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Make it fun.

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How to Create Immersive Retail Experiences

Retail TouchPoints

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

Offering variety and dropping new styles each month has dramatically increased engagement and revenue for our company over the long term, confirming what we already knew to be true: keeping a fresh assortment available in addition to core collections appeals to shoppers and encourages return visits. Know your customer.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. A pop-up PDP (Product Detail Page) opens where they can add items to their cart and then either return to reading or check out. “So In the advertising world it’s all a gray zone.