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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Expanding and keeping a customer base is about trust and authentic communications.

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

They might encounter your brand through various channels, including social media, online advertisements, or word-of-mouth referrals. For instance, if you run a small business, highlight how your offerings solve common problems for your audience. You enhance loyalty by making each shopper feel valued, ultimately driving repeat business.