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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

SEPTEMBER 20, 2022

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Also in the top 10 countries of birth are Vietnam, the Philippines, Malaysia, Italy and South Africa.

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Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign

Retail TouchPoints

JULY 2, 2021

This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. On average, ecommerce sales grew 32.4% The new mindset of digitally-empowered creative adaptation has become a critical competitive advantage.

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