TikTok Shop Officially Debuts in the U.S.
Retail TouchPoints
SEPTEMBER 12, 2023
TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;
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