Small Biz Trends

JUNE 28, 2025

Key Takeaways Local Advertising Importance: Effective local advertising enhances visibility, builds community trust, and fosters customer loyalty, essential for small business growth. Event Hosting: Organize promotions and workshops to attract potential customers, collect feedback, and create buzz around your brand.

Advertising 94

Advertising Promotions Customer Retention Outdoor 94

Retail TouchPoints

FEBRUARY 28, 2022

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Highly functional, Uber-ized commerce usually involves ordering several options and getting them quickly, but then going through the hassle of returning most of them.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Retail TouchPoints

JULY 10, 2024

In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types. Hungry for the next novelty, many will return to that venue only if there is something new to experience.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

A1 Retail

NOVEMBER 25, 2022

Thousands joined the live karaoke moment celebrating the return of the brand’s much-loved “Holidays Are Coming” advert. Piccadilly Circus was illuminated in festive red on Thursday evening as part of a huge Coca-Cola Christmas sing-along. Holidays are coming!

Advertising 78

Advertising Returns Brand Management Management 78

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. ” This is the association that the brand has established for itself.

Advertising 142

Advertising Management Marketing Shopping 142

365 Retail

NOVEMBER 25, 2022

Following the success of the first ever live karaoke experience on the iconic Piccadilly Lights in 2019, Coca-Cola returned this year to lead revellers in popular Christmas carols and, of course, the much-loved “Holidays Are Coming” song – made famous by Coca-Cola’s legendary Christmas television advertisement.

Advertising 73

Advertising Brand Management Returns Management 73

Wiser

APRIL 29, 2024

Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Advertising 78

Advertising Promotions Returns Consumer 78