Remove Advertising Remove Beauty and Health Remove Target Market
article thumbnail

Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

article thumbnail

How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

In looking to expand market share and reach, brands outside of health and wellness which often hint at age-related issues, have forgotten to include the Baby Boomer generation in their marketing materials. “In

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Niche Market?

Small Biz Trends

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Health and Fitness. Identify Your Target Market. Research Your Target Market.

Marketing 139
article thumbnail

How to Start a Hair Salon: Essential Steps for Success in Your Business

Small Biz Trends

Effective Marketing Techniques: Utilize a mix of branding and online marketing strategies, including social media engagement and SEO, to enhance visibility and customer acquisition for your salon. The beauty industry continues to thrive, and with the right approach, you can turn your passion for hair into a successful business.

article thumbnail

What is Field Marketing and How Can You Get Started?

Wiser

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Beauty products. Home goods. Electronics and appliances. Mobile phones.

Marketing 114
article thumbnail

How To Use Influencer Marketing To Boost Your Retail Brand

Retail Minded

A Guide to the Use of Influencer Marketing As such, influencer marketing leverages the authority that influencers have managed to create in their circles. In contrast to conventional advertisement approaches, influencers allow brands to communicate with consumers using the influencer’s words.

article thumbnail

How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience.

Consumer 122