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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Prime Day and its halo effect mark July.

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Chemist Warehouse founder Jack Gance shares the secrets to success

Inside Retail

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. They would promote products that were giving them the biggest margin, but not necessarily the biggest margin for the retailer.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Shopee has done what e-commerce players do: it has scaled up partly by acquiring market share with deep discounting and free shipping deals, going particularly hard on the promotions during monthly sales events that yield mouthwatering top lines. Advertising revenues have a lot of upside, and so have commissions on marketplace sales.

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Creating a premium shopping experience.

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Best of 2023: The 13 new female CEOs leading UK retailers

Retail Gazette

Maddie Smith, managing director, The Body Shop UK and Ireland Last January, The Body Shop hired Estée Lauder’s US retail boss Maddie Smith to lead its UK operation. She is currently helping to give The Body Shop a makeover, which involves upgrading and improving its product range and a introducing swathe of new store formats.

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