Inside Retail

SEPTEMBER 26, 2022

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Small Biz Trends

AUGUST 17, 2022

This is a great opportunity for men who are handy and enjoy working outdoors. You can work from home or at a local gym. You can start this business by advertising your services online or through word-of-mouth. Are you great at certain subjects? You can start by setting up a booth at local festivals and fairs.

Outdoor 105

Outdoor Target Market Planning Marketing 105

Retail Next

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Email Marketing. Print Advertising.

Marketing 64

Marketing Accounting Advertising Jewelry 64