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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

Available at Amazon Fresh in store and online, as well as through Amazon.co.uk , the brand’s mission is to give shoppers gobsmacking quality and outstanding value. There is also a two-week London-wide digital outdoor and digital display campaign. With byAmazon groceries, consumers can expect more wow in their weekly shop.

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Check Out These Sidewalk Signs and Sandwich Boards to Promote Your Business

Small Biz Trends

Sidewalk signs also known as sandwich boards or a-frame signs are some of the most effective and affordable forms of advertising for a business. Besides their accessibility, outdoor sidewalk signs are easy to update. They are also portable; this means you can move them at a moment’s notice or even have someone carry them around.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Australian menswear retailer Yd is revamping its bricks-and-mortar experience with a radical new store design aimed at driving the next stage of the brand’s evolution. Launched in 1995, Yd has opened two new stores designed by the team at Landini Associates that offer a more spacious, modern shopping experience for customers. “We

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The Beauty of Summer for Retail Store Owners

Retail Smart Guys

Here are some strategies that we have seen to be effective: Seasonal Promotions: Offer summer-themed promotions and discounts to entice customers. This could include special sales events, buy-one-get-one offers, or discounts on summer-related products like swimwear, outdoor gear, or vacation essentials.

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Tennent’s celebrates summer of football with new campaign

Talking Retail

The campaign includes a short film starring Scottish football star Ryan Christie, as well as outdoor advertising across Scotland throughout the summer. More than one million promotional packs of Tennent’s Lager will be available in. This story continues at Tennent’s celebrates summer of football with new campaign.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Promote a hive mind toward imaging. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)