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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales. Tennis gives brands the freedom to design without limits.

Fashion 246
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How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

Retail TouchPoints

What interests me about the metaverse is the massive opportunities for brands and advertisers. However, these opportunities don’t lie with the digital platforms and destinations being crafted — users’ behaviors and actions are the pot of gold at the end of the metaverse rainbow. Contextual’ Versus ‘Additive’ Advertising.

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How retailers are getting more out of TikTok advertising

Inside Retail

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Fashion 264
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Premium fashion retail brands navigating changing tides in the retail landscape.

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. Therefore, they should be looking at implementing strategies to ensure sustainability.

Fashion 147
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Retail TouchPoints

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will expand on the retailer’s ongoing efforts to “build on its brand equity and evolve into a global fashion brand powerhouse.”

Fashion 238