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Retail TouchPoints
MAY 7, 2024
Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.
Retail TouchPoints
FEBRUARY 8, 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.
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Retail TouchPoints
MARCH 25, 2021
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A
Retail Focus
MAY 14, 2024
Ghalia Boustani, senior retail consultant at Univers Retail , said retail formats are changing and brands are having to evolve fast. All kinds of Esports and iGaming can be found on Twitch, with many streamers attracting tens of thousands of subscribers. This can yield valuable insights into consumer preferences and trends.
Retail TouchPoints
JANUARY 3, 2023
Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. billion in 2022 to a projected $43.13
Retail TouchPoints
JANUARY 12, 2023
But there are rules and there are specific ways to get products seen by consumers. Let’s take a look at a few of these. Become an Amazon darling and you have a good shot at getting displayed in the Buy Box, but brands need to ensure resellers aren’t getting in your way by properly using Brand Registry and aggressive reseller abatement.
Independent Retailer
MAY 12, 2022
It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .
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