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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

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Retail Media: Everything You Need to Know

Retail TouchPoints

This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media. Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years.

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How pharmacies are tapping into personalisation tech

Inside Retail

In this article I explain why and look at three big opportunities for pharmacy in the years ahead. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. So, why pharmacy?

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Analysing the role of artificial intelligence in retail

Retail Focus

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? With development of this technology moving at a fast pace, we can expect AI to play a bigger role as we move into 2024 and beyond.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

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NFTs: For Many Retailers, the “N” Stands for Nostalgia

Hunton Andrews Kurth

To capitalize on the current popularity of NFTs, some retailers are turning to the timeless art of nostalgia: reworking old media or products into an NFT collection to advertise a brand in an online space or bring new attention (and customers) to a vintage product. 1] [link]. [2] The Vinyl Comeback Continues,” Statista , [link] , Jan.